1. The First Collabation Form PEACENINUSONE And Toy Story Has Been Launch

More than just a collaboration between Disney and PEACEMINUSONE, “The First Fan” reflects G-Dragon’s heartfelt tribute to the toys that were his first companions and fans on his journey to chasing dreams.

Disney and G-Dragon have just given fans a reason to feel like kids again. The Walt Disney Company Korea has officially partnered with PEACEMINUSONE — the fashion label founded by G-Dragon — for a full-scale collaboration built around the world of Toy Story. Titled “The First Fan” the project lands at a perfect cultural moment, arriving alongside the theatrical release of Toy Story 5 and marking one of the most talked-about crossovers of the year.

G-Dragon has spent years turning fashion collaborations into global cultural events, and G-DRAGON X PEACEMINUSONE X TOY STORY may be his biggest one yet. This isn’t a simple logo mash-up. It’s a full retail experience, a nostalgic storytelling exercise, and a genuine collector’s moment rolled into one — and it’s already spreading across Asia.

2. The Concept: Toys as Our First Fans

At the heart of the collection is a simple but emotional idea: before we had real fans cheering us on, we had toys. “The First Fan” is built on the belief that the toys of our childhood were our earliest companions — silently supporting us as we imagined bigger futures for ourselves.

For G-Dragon, this isn’t just a marketing angle. Reports indicate he was personally involved in shaping the collection from the ground up, working across concept development, artwork, and even the retail experience itself. The result feels less like a licensed product line and more like a personal narrative — one that blends the collective childhood memory of Toy Story with G-Dragon’s own creative language as an artist who grew from a dreaming kid into one of the most influential figures in global pop culture.

It’s this emotional throughline that makes the collaboration resonate beyond typical merchandise drops. Fans aren’t just buying a Woody figure with a daisy print — they’re buying into a story about chasing dreams.

3. The Products: Over 70 Items Blending Two Worlds

The G-DRAGON X PEACEMINUSONE X TOY STORY collection spans more than 70 items across multiple categories, including:

• Figures — limited edition figures reimagining Toy Story characters
• Plush toys — soft, collectible versions of fan favorites
• Apparel — streetwear pieces carrying the collaboration’s signature artwork, including standout pieces like the G-Dragon’s PEACEMINUSONE x Toy Story T-shirt and the PEACEMINUSONE x Toy Story windbreaker jacket
• Lifestyle goods — everyday items designed for display as much as use
• Accessories — including mobile and tech accessories from an additional CASETiFY partnership

The standout creative element is the exclusive artwork, which fuses PEACEMINUSONE’s signature daisy motif with beloved Toy Story characters — Woody, Buzz Lightyear, Jessie, Rex, Alien, and Forky all appear reimagined through G-Dragon’s design lens. It’s a visual language that will feel instantly familiar to longtime PEACEMINUSONE fans, while still speaking directly to anyone who grew up with Andy’s toy box.

For collectors, the appeal goes even further with select limited edition figures released in restricted quantities — the kind of drop that tends to sell out fast and become a resale target almost immediately. You can browse the full apparel lineup from the collaboration on our PEACEMINUSONE collection page.

G-Dragon’s PEACEMINUSONE x TOY STORY Windbreaker Outdoor Jacket

4. The Retail Experience: A Pop-Up Straight Out of Childhood

Merchandise alone doesn’t fully capture what makes this collaboration stand out — the retail experience does. Disney and PEACEMINUSONE opened a dedicated pop-up store in Seongsu, Seoul, one of the city’s most culturally active neighborhoods, running from July 1 to August 31, 2026, open daily from morning until evening.

The space is designed as a two-floor journey:

• 1st floor — recreates the feeling of a childhood bedroom, complete with silhouettes of Woody and Buzz Lightyear watching over the space, immediately putting visitors in a nostalgic headspace.
• 2nd floor — showcases the full “The First Fan” product range, giving visitors the chance to browse and shop the entire collection in person.

Throughout the store, interactive experiences and photo zones give fans plenty of reasons to linger, document their visit, and share it online — turning the pop-up into both a retail space and a social media moment. Early visitor turnout and sales have reportedly been strong, with the store quickly becoming one of Seongsu’s most talked-about destinations since opening.

5. Why This Collaboration Matters

This project isn’t just another celebrity collab — it represents a genuine first for Disney. It’s the first time the company has built a comprehensive, end-to-end collaboration with a K-pop artist, one that extends beyond product design into the full retail and brand experience.

The rollout won’t stop in Seoul. Plans are already in place to bring “The First Fan” to more than 10 major cities across the Asia-Pacific region, extending the collaboration’s reach far beyond Korea.

There’s also a broader cultural significance at play. Toy Story 5‘s theatrical release has reignited interest in the franchise among both new viewers and the generation that grew up with the original films. Pairing that renewed nostalgia with G-Dragon’s personal brand — one that has spent a decade bridging music, fashion, and art — creates something rare: a collaboration that feels fresh to longtime Toy Story fans and deeply personal to G-Dragon’s own fanbase at the same time.

In many ways, “The First Fan” is proof of just how far a personal brand can travel when it’s built on genuine storytelling rather than surface-level licensing.

G-Dragon’s PEACEMINUSONE x TOY STORY TShirt

6. Addition Informations

“The First Fan” is more than a product drop — it’s a rare case of a global IP and a personal fashion brand meeting in a way that feels authentic to both. Between the emotional concept, the exclusive artwork, and the immersive Seongsu pop-up, G-Dragon and Disney have created a genuine cultural moment around Toy Story 5 and childhood nostalgia alike.

Want to stay on top of restocks, new city launches, and future drops? Follow the official accounts for the latest updates:

• @thefirstfan_official — collection updates and pop-up news
• @xxxibgdrgn — G-Dragon’s official account
• @peaceminusonedotcom — PEACEMINUSONE’s official page
• @playinthebox_official — behind-the-scenes and product drops
• Visit Our Collection — Let grab some design Tee and Jacket